Why Email Marketing Still Outperforms Social Media for Authors
Social media gets most of the attention in book marketing. Authors are told to post regularly, build followers, create videos, join conversations, and hope that enough activity eventually translates into book sales. Social media can certainly help an author become...
Building an Author Brand Readers Remember
Writing a good book is difficult. Getting readers to remember who wrote it can be even harder. Thousands of new novels reach the market every month, competing not only with other new releases but with decades of established books, streaming entertainment, social...
Author Website Mistakes That Cost You Readers
You convinced someone to visit your author website. That is harder than it sounds. Maybe they discovered one of your books on Amazon. Maybe they saw a social media post, heard your name on a podcast, read a review, or received a recommendation from another reader....
The Fiction Publishing Boom
The Fiction Publishing Boom: How Many Books and Authors Are Competing for Readers? Publishing has never been easier. That is good news for writers and complicated news for authors trying to find readers. The barriers that once separated an unpublished manuscript from...